Unlock New Donor Opportunities
Create Efficient Workflows + Control Expenses
Create structure and order in your prospect and donor data to unlock new donor pools based on affinity.
The Power of Predictive Modeling
Imagine the power of predictive modeling fueling your outreach efforts
Brightway Data pre-screens your prospect lists to control the flow of prospects into your CRM to those with an interest and aptitude to donate. In doing this, we help you condense and invest in your prospect universe to those that will likely act. We also prioritize your existing donors to give you a fresh perspective!
The Brightway Giving Score creates structure and order in your data. Find new donors that may not be flagged by traditional wealth screening processes which allows for building new donor pools from your prospect data!