Improve donor prospect management
Focus on prospects that will act
Our new approach to prospect screening adds value to your processes
The Power of Predictive Modeling
Imagine the power of predictive modeling fueling your outreach efforts
Brightway Data pre-screens your prospect lists and merges our proprietary predictive model with your patient experience results to control the flow of prospects into your CRM. We help build on your processes to incorporate powerful indicators of donors that are likely to give and have expressed strong patient satisfaction. Imagine the power of segmenting your major donor prospects outside of one-dimensional indicators based on wealth.