Origins of Brightway Data
We provide world-class, industry-specific model access to all non-profits without the extravagant cost of traditional modeling and Artificial Intelligence (AI) solutions.
Why we are different
Because of our access to public record and consumer data coupled with our expertise to build custom industry models, we have created a new scoring platform that helps non-profits identify qualified prospects based on leveraging external public record data to determine who is likely to engage in your cause. This departure from wealth-based indicators will help move more non-profits forward in their efforts to cultivate donors.
A proven track record of success
Brightway Data was formed from the innovative analytic work of PARO Decision Support. In 2006, PARO was formed to address a need in the healthcare community to help eliminate barriers that impoverished people faced when completing complex charity care applications for free healthcare. By not utilizing credit-based data, PARO’s predictive model has revolutionized the way the industry has approached charity care. By using public record alternative data, PARO was able to create an evaluation process by which consumers living in the financial shadows could be assessed the same as average consumers utilizing traditional credit.
Many industry leaders call presumptive charity the “PARO process.” PARO has helped health systems identify and benefit millions of patients eligible to receive free or discounted care. The PARO charity model and associated applications was sold to Waystar in 2019 to compliment their footprint of service to healthcare business processing and support.