by Neil Smithson | Oct 23, 2021 | consumer survey
We recently conducted our 2nd annual consumer survey to understand how patients perceive the hospital or health system foundation and, in turn, how that impacts their donation behavior. The goal of the survey is to gain a better understanding of how patients engage in... 
by Neil Smithson | Apr 4, 2021 | Predictive Models
Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my mentor taught me the value of return on investment (ROI). We were to pick up a $25 million portfolio at prime... 
by Neil Smithson | Feb 7, 2021 | Data, Predictive Models
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in you donor’s behavior will come forward. This analysis is important to help you manage resources, target messaging and... 
by Neil Smithson | Dec 8, 2020 | Awareness
In working with hospital foundations, I found the obvious emphasis on fundraising is based on wealth of the prospect. This is a common strategy for most fundraisers and it seems as though most non-profit organizations follow this same process. For clarity, that is... 
by Neil Smithson | Oct 27, 2020 | Data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out there, the value of these solutions is really in how it helps you reach your target audience. The first step in reaching...
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