by Neil Smithson | Jul 22, 2020 | Artificial Intelligence, Predictive Models
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences. Sometimes I see presenters that are truly passionate about their technology but don’t really understand the complexities... 
by Neil Smithson | Jul 8, 2020 | Grateful Patient Programs
Grateful Patient programs are very entwined with hospital foundations when it comes to attracting new donors and raising funds. Although well intentioned, you should be aware of consumers’ perceptions of hospital foundations when approaching patients. There are a... 
by Neil Smithson | Jun 24, 2020 | Community Health
“Life-enhancing resources, such as food supply, housing, economic and social relationships, transportation, education, and healthcare, whose distribution across populations effectively determines length and quality of life,” is how the CDC defines Social... 
by Neil Smithson | Jun 10, 2020 | COVID19
We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging not to look towards the future with concern. There’s so much uncertainty that it’s almost impossible to imagine what a... 
by Neil Smithson | May 27, 2020 | Predictive Models
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often hear that a prospect or client is already using a product that has predictive modeling embedded in it. However, you aren’t...
Recent Comments