Why numbers matter when you prospect

Why numbers matter when you prospect

Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my mentor taught me the value of return on investment (ROI).  We were to pick up a $25 million portfolio at prime...
How to appropriately cleanse your data

How to appropriately cleanse your data

I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out there, the value of these solutions is really in how it helps you reach your target audience. The first step in reaching...