by Neil Smithson | Jul 4, 2022 | consumer survey
In 2002, the Centers for Medicare and Medicaid Services, and the Agency for Healthcare Research Quality, began developing a national standardized approach to survey a patient’s perspective with hospital care. In 2008, that became the HCAHPS (Hospital Consumer... 
by Neil Smithson | Apr 23, 2022 | Propensity to Donate
Most healthcare fundraising is measured in dollars raised with the emphasis is on major gifts. Fundraisers and prospect researchers are trained to look for wealth and other financial indicators to drive their strategy and outreach. In fact, almost all prospect... 
by Neil Smithson | Jan 5, 2022 | Data
As we look forward to a new year, now is the time to think about new ways to create a more robust and routine flow of donations from more donors. There is no doubt that healthcare philanthropy is continuing to evolve. As this change occurs, we need to examine and... 
by Neil Smithson | Oct 23, 2021 | consumer survey
We recently conducted our 2nd annual consumer survey to understand how patients perceive the hospital or health system foundation and, in turn, how that impacts their donation behavior. The goal of the survey is to gain a better understanding of how patients engage in... 
by Neil Smithson | Apr 4, 2021 | Predictive Models
Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my mentor taught me the value of return on investment (ROI). We were to pick up a $25 million portfolio at prime...
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