Blog + Insights

Why is workflow important for fundraising?

Aug 19, 2020 | Workflow

When asked about the meaning of workflow, I think the average worker thinks of lists that must be worked through in a specific manner. However,...

How HIPAA-compliant is your data?

Aug 5, 2020 | HIPAA

When it comes to Protected Health Information (PHI) and HIPAA, most people only think about clinical settings such as being in the hospital or...

Artificial Intelligence or Predictive Models – What’s the difference?

Jul 22, 2020 | Artificial Intelligence, Predictive Models

There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences....

Common myths on Grateful Patient programs

Jul 8, 2020 | Grateful Patient Programs

Grateful Patient programs are very entwined with hospital foundations when it comes to attracting new donors and raising funds. Although well...

Social Determinants of Health (SDoH) and your foundation’s message

Jun 24, 2020 | Community Health

“Life-enhancing resources, such as food supply, housing, economic and social relationships, transportation, education, and healthcare, whose...

What is campaigning going to look like post-COVID-19 and what you can do to prepare?

Jun 10, 2020 | COVID19

We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging...

Why second opinions matter

May 27, 2020 | Predictive Models

For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often...

Are you reaching all prospective donors? Our survey says: probably not

May 6, 2020 | consumer survey

While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether...

Let segmentation be your strategic partner for improving ROI and speed to donation

Apr 22, 2020 | Data

Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive...