Blog + Insights
How to use patient experience survey data to drive your fundraising
If you’ve read our past blogs or reviewed our patient surveys, you will find a common theme that stands out – the lack of awareness of a hospital...
The case for fundraising through patient satisfaction surveys
In 2002, the Centers for Medicare and Medicaid Services, and the Agency for Healthcare Research Quality, began developing a national standardized...
Is Your Fundraising Approach Missing Key Supporters in Your Community?
Most healthcare fundraising is measured in dollars raised with the emphasis is on major gifts. Fundraisers and prospect researchers are trained to...
How to prime the pump this new year to make more dough
As we look forward to a new year, now is the time to think about new ways to create a more robust and routine flow of donations from more donors....
Are you reaching all prospective donors? Our 2nd annual consumer survey confirms why it’s important to look beyond wealthy donors
We recently conducted our 2nd annual consumer survey to understand how patients perceive the hospital or health system foundation and, in turn, how...
Predictive Modeling vs. Wealth Screening
I recently read an article about the value of wealth screening versus the value of predictive modeling. The headline immediately made me think, “is...
Why numbers matter when you prospect
Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my...
What is your donor history telling you? Some thoughts and advice from an expert predictive modeler
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in...
What can the future bring? Rethink your strategies to drive more donations
In working with hospital foundations, I found the obvious emphasis on fundraising is based on wealth of the prospect. This is a common strategy for...
How to appropriately cleanse your data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out...
Does your community know about your organization and the good work you do?
The main key to success for any organization, whether it be a for profit or nonprofit entity, is awareness: awareness of a product, brand or cause....
Importance of data hygiene in healthcare fundraising
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference...
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