by Neil Smithson | Feb 7, 2021 | Data, Predictive Models
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in you donor’s behavior will come forward. This analysis is important to help you manage resources, target messaging and... 
by Neil Smithson | Oct 27, 2020 | Data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out there, the value of these solutions is really in how it helps you reach your target audience. The first step in reaching... 
by Neil Smithson | Sep 10, 2020 | Data
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference between life and death. While it’s not as extreme on the hospital foundation side, having clean data is a key component... 
by Neil Smithson | Apr 22, 2020 | Data
Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive models are built on historical behaviors to try to predict a specific future outcome. The answer to the question is... 
by Neil Smithson | Mar 4, 2020 | Data
Many organizations fall into a trap of what we think of as a data recycle process. Its’ workflows become stagnant and its’ prospects stale. This is a result of not testing new processes, not looking for new approaches and not setting result goals. An...
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