by Todd Hudnall | Apr 24, 2021 | Predictive Models
I recently read an article about the value of wealth screening versus the value of predictive modeling. The headline immediately made me think, “is the author suggesting using one versus the other to research and find potential donors?” After reading more, it made... 
by Neil Smithson | Apr 4, 2021 | Predictive Models
Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my mentor taught me the value of return on investment (ROI). We were to pick up a $25 million portfolio at prime... 
by Neil Smithson | Feb 7, 2021 | Data, Predictive Models
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in you donor’s behavior will come forward. This analysis is important to help you manage resources, target messaging and... 
by Neil Smithson | Jul 22, 2020 | Artificial Intelligence, Predictive Models
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences. Sometimes I see presenters that are truly passionate about their technology but don’t really understand the complexities... 
by Neil Smithson | May 27, 2020 | Predictive Models
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often hear that a prospect or client is already using a product that has predictive modeling embedded in it. However, you aren’t... 
by Neil Smithson | Jan 29, 2020 | Predictive Models
In today’s tech-enabled world, there a lot of terms being thrown around about predictive models and algorithms. We want to set the record straight on those terms and give you tips on what to think about in terms of selecting a vendor for predictive modeling. Term 1:...
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