The impact of Brightway predictive modeling for philanthropy is a game changer. Our predictive model, The Brightway Giving Score, controls the flow of prospect data into your CRM and manages the costs associated with this process. We create structure and order in your data in addition to finding new, engaged donors not flagged by traditional wealth screening.

Contact us to learn how Brightway Data can find overlooked donors with a high likelihood to donate. Let’s start the conversation today.