Brightway Giving Score

Discover New Donors + Create Efficient Workflows + Control Expenses


The Brightway Giving Score

Most foundations use wealth as the key indicator with their outreach efforts, assuming that wealth is the main driver for philanthropic donations. Our data shows:

  • Nearly 20% of prospective donors are missed when only searching for wealth
  • Wealth is not a true indicator of giving

Our innovative solution, the Brightway Giving Score, supplements existing wealth screening processes to improve philanthropic donor conversion rates. Through the analysis of your historical gifting patterns and our proprietary model, the Brightway Giving Score will identify more prospective donors that are overlooked every day. Our predictive model is customized for your organization to better predict donors that have a high likelihood to give.

We do the heavy lifting – our solution pre-screens a patient census and prospect lists to control the flow of prospects into your CRM while helping to control the costs associated with this process.

What you can expect as a client

Our clients see immediate results with our intelligent workflow. One healthcare foundation client doubled their average donation while reducing acquisition costs by two-thirds. By using the Brightway Giving Score’s intelligent ranking, this foundation was able to reach out to interested donors who wanted to contribute to their cause. 

  • No implementation: easily supplements any donor management system
  • No contracts or subscriptions: can be turned off or on at any time
  • Affordable solution: setup and transactions costs are minimal

The time to capture these overlooked donors is now!

    Data Records

    Records Screened

    Qualified Donors


     Intelligent Screening for Affinity

    • Improve affinity for your foundation through community connections and reach the right prospects with an all-encompassing patient census search that ranks on likelihood to donate.
    • Work with HIPAA experts in managing and returning data from patient records in a useable format that can augment existing wealth screening technology.


    Predictive Research = Donations

    • Utilize a model that fits your historical donor experience and shows where you should be investing and focusing your resources.
    • Improve efficiency of outreach and number of positive responses to development efforts through intelligent ranking of high likelihood to donate patients.
    • Gain employee satisfaction by the increase in ratios of successful conversions.


    Connection between foundation, health system + community

    • Enable more opportunities to raise funds for needs identified in your Community Health Needs Assessment (CHNA) to show tangible improvement within the community.
    • Tie philanthropic donations back to the health system’s Community Benefit efforts and overall mission to specific causes that resonate with community stakeholders.

    Brightway doesn’t just sell you technology – we provide next-level support to make sure every step of the process is seamless and successful towards your goals. We are experts in predictive modeling that have helped over 1,200 health systems achieve success.

    The Power of Community

    Ready to increase donor opportunities?

    Imagine the power of involving members of your community that are often overlooked!