Brightway Giving Score
Discover New Donors + Create Efficient Workflows + Control Expenses
The Brightway Giving Score
Predictive models are built from historical data. The Brightway Giving Score analyzes consumers that have given and have not given to find indicators of a giving behavior. Our model is based on public record data and utilizes a wide range of identity and consumer data to define characteristics of prospects that will likely act. This goes beyond traditional wealth data to uncover prospects that show a behavior of giving. In today’s every changing data world, you can harness the power of dynamic data to your benefit to increase your donor pool.
The Brightway Giving Score:
- Condenses a list in rank order to a rank which defines your best prospects.
- Provides financial estimates of the prospect’s income, wealth, net worth, investments and liquidity.
- Screens for deceased prospects.
This is all accomplished in a secure, automated batch environment. Scoring results are delivered within a few hours of file submission.
What you can expect as a client
Our clients see immediate results with our intelligent workflow. One healthcare foundation client doubled their average donation while reducing acquisition costs by two-thirds. By using the Brightway Giving Score’s intelligent ranking, this foundation was able to reach out to interested donors who wanted to contribute to their cause.
- No software implementation: easily supplements any donor management system
- No long-term subscriptions: can be turned off or on at any time
The time to unlock these overlooked donors is now!
The Power of Affinity
Ready to increase donor opportunities?
Imagine the power of being able to act quickly and efficiently on your prospect data by augmenting your wealth screening tools.