Leading healthcare philanthropy technology company adds ability to match for exclusions to the Brightway Giving Score
FORT LAUDERDALE – January 22, 2020 – Brightway Data today announced a new enhancement to its leading solution, the Brightway Giving Score, that allows clients to match for exclusions in their donor lists. Brightway Data empowers non-profit organizations with intelligent predictive philanthropy screening that identifies overlooked populations of donors that have a high propensity to donate based on behavioral indicators.
With this new ability to match for exclusions, clients can accurately match their prospect donor list to non-solicitation lists and other exclusion conditions such as employees, litigants, etc., to avoid a negative engagement experience with prospect donors. Additionally, this algorithm allows Brightway Data to match consumer records based on variations of demographic information such as name, address, phone number and email address to allow for complete and accurate prospect account records.
“Brightway Data is always seeking innovative enhancements that allow our clients to be as accurate and efficient as possible when reaching out to their patients for donations,” said Neil Smithson, founder and CEO of Brightway Data. “Our goal is to connect foundations, health systems and communities on a common mission to improve charitable donations and being proactive to their efficiency and innovation needs is a big part of that.”
Click here to learn more about the Brightway Giving Score.
About Brightway Data
Brightway Data empowers non-profit organizations with intelligent predictive philanthropy screening that identifies overlooked populations of donors that have a high propensity to donate based on behavioral indicators. Formed from the innovative analytic work of PARO Decision Support which is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and health systems nationwide, Brightway provides predictive philanthropic solutions for health systems and other charitable foundations. For more information, visit our website.
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