About Us

Brightway Data empowers non-profit organizations with intelligent predictive philanthropy screening that identifies overlooked populations of philanthropic donors that have a high propensity to donate based on behavioral indicators.

Diving Deep Into Data

Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and health systems nationwide. Being an expert in predictive knowledge, Brightway provides predictive philanthropic solutions for health systems and other charitable foundations. Our model that was specifically built for healthcare helps non-profit organizations with:

Donor prediction

Based on behavior and historical donor patterns that don’t rely solely on wealth, assets, investment or income.

Intelligent predictive models

Better gauge donor attributes related to their likely character, consumer habits and personal values.

Powerful prompts

Created by coupling our model with your historical donor data. The result is a dynamic, ever improving and actionable path forward.

Closed-loop network

Data will never leave or be resold to other organizations

Data-Driven Analysis

Brightway goes beyond by helping you build successful strategic plans. Through our model, simple knowledge of wealth and real estate does not deepen your understanding of the people who most care about your mission. Brightway can help you transform donor engagement strategies through insight into donor behavior and results.

Data-driven pathways

Enable workflow segments that are built from your program history and best define donor cultivation paths.

Results-orientated data

Provided in formats that are easy to import into any fundraising platform.

Research-led initiatives

Match the optimal outreach strategy that best matches donor characteristics improving overall engagement.

Data Records

Records Screened

Qualified Donors

About Us

Who We Are

Learn about our origins

Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.

Meet our leadership

Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.