Brightway Data empowers non-profit organizations with intelligent predictive modeling that identifies overlooked donor prospects that have a high likelihood to donate based on behavioral interests and characteristics.
Diving Deep Into Data
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and health systems nationwide. Being an expert in predictive knowledge, Brightway provides predictive philanthropic solutions for health systems and other charitable foundations. Our model that was specifically built for healthcare helps non-profit organizations with:
Intelligent predictive models
Brightway goes beyond by helping you build successful strategic plans. Through our model, simple knowledge of wealth and real estate does not deepen your understanding of the people who most care about your mission. Brightway can help you transform donor engagement strategies through insight into donor behavior and results.
Who We Are
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.