Resources
Blog
How to use patient experience survey data to drive your fundraising
If you’ve read our past blogs or reviewed our patient surveys, you will find a common theme that stands out – the lack of awareness of a hospital...
The case for fundraising through patient satisfaction surveys
In 2002, the Centers for Medicare and Medicaid Services, and the Agency for Healthcare Research Quality, began developing a national standardized...
Is Your Fundraising Approach Missing Key Supporters in Your Community?
Most healthcare fundraising is measured in dollars raised with the emphasis is on major gifts. Fundraisers and prospect researchers are trained to...
News
Finding Donor Affinity With Neil Smithson, CEO And Founder Of Brightway Data
Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making. Neil...
Brightway Data Reveals Affinity to Healthcare Foundations in Annual Consumer Survey
Leading predictive healthcare philanthropy technology company discovers new giving trends on how to improve likelihood and...
Brightway Data Adds New Enhancement to Next-Generation Predictive Solution for Healthcare Philanthropy
Leading healthcare philanthropy technology company adds ability to match for exclusions to the Brightway Giving Score FORT...
Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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