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Why numbers matter when you prospect
Very early in my career, I learned a valuable lesson from one of my first mentors. I worked for a national commercial credit firm at the time and my...
What is your donor history telling you? Some thoughts and advice from an expert predictive modeler
For many years, I have been saying that the math will not lie to you. By this I mean, if you conduct trend analysis with your data, the patterns in...
What can the future bring? Rethink your strategies to drive more donations
In working with hospital foundations, I found the obvious emphasis on fundraising is based on wealth of the prospect. This is a common strategy for...
How to appropriately cleanse your data
I have been seeing some activity lately related to CRM databases and migrating to different or new platforms. While there are great solutions out...
Does your community know about your organization and the good work you do?
The main key to success for any organization, whether it be a for profit or nonprofit entity, is awareness: awareness of a product, brand or cause....
Importance of data hygiene in healthcare fundraising
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference...
Why is workflow important for fundraising?
When asked about the meaning of workflow, I think the average worker thinks of lists that must be worked through in a specific manner. However,...
How HIPAA-compliant is your data?
When it comes to Protected Health Information (PHI) and HIPAA, most people only think about clinical settings such as being in the hospital or...
Artificial Intelligence or Predictive Models – What’s the difference?
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences....
News
Finding Donor Affinity With Neil Smithson, CEO And Founder Of Brightway Data
Data is ubiquitous, but not many organizations are collecting and analyzing data to guide their decision making. Neil...
Brightway Data Reveals Affinity to Healthcare Foundations in Annual Consumer Survey
Leading predictive healthcare philanthropy technology company discovers new giving trends on how to improve likelihood and...
Brightway Data Adds New Enhancement to Next-Generation Predictive Solution for Healthcare Philanthropy
Leading healthcare philanthropy technology company adds ability to match for exclusions to the Brightway Giving Score FORT...
Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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