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Importance of data hygiene in healthcare fundraising
In recent years, data hygiene is growing in importance, particularly in healthcare. Having accurate patient data literally can mean the difference...
Why is workflow important for fundraising?
When asked about the meaning of workflow, I think the average worker thinks of lists that must be worked through in a specific manner. However,...
How HIPAA-compliant is your data?
When it comes to Protected Health Information (PHI) and HIPAA, most people only think about clinical settings such as being in the hospital or...
Artificial Intelligence or Predictive Models – What’s the difference?
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences....
Common myths on Grateful Patient programs
Grateful Patient programs are very entwined with hospital foundations when it comes to attracting new donors and raising funds. Although well...
Social Determinants of Health (SDoH) and your foundation’s message
“Life-enhancing resources, such as food supply, housing, economic and social relationships, transportation, education, and healthcare, whose...
What is campaigning going to look like post-COVID-19 and what you can do to prepare?
We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging...
Why second opinions matter
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often...
Are you reaching all prospective donors? Our survey says: probably not
While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether...
News
Brightway Data Reveals Affinity to Healthcare Foundations in Annual Consumer Survey
Leading predictive healthcare philanthropy technology company discovers new giving trends on how to improve likelihood and...
Brightway Data Adds New Enhancement to Next-Generation Predictive Solution for Healthcare Philanthropy
Leading healthcare philanthropy technology company adds ability to match for exclusions to the Brightway Giving Score FORT...
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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