As we look forward to a new year, now is the time to think about new ways to create a more robust and routine flow of donations from more donors....
Are you reaching all prospective donors? Our 2nd annual consumer survey confirms why it’s important to look beyond wealthy donors
We recently conducted our 2nd annual consumer survey to understand how patients perceive the hospital or health system foundation and, in turn, how...
I recently read an article about the value of wealth screening versus the value of predictive modeling. The headline immediately made me think, “is...
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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