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What is campaigning going to look like post-COVID-19 and what you can do to prepare?
We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging...
Why second opinions matter
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often...
Are you reaching all prospective donors? Our survey says: probably not
While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether...
Let segmentation be your strategic partner for improving ROI and speed to donation
Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive...
Four ideas to maintain ongoing engagement during this crisis
This is a time for community, and it is important to look for ways to reach out to community members that might not be your wealth targets. By...
Ways to enhance your donation efforts during this pandemic
We don’t even need to share with you the state of the country and world right now. You can turn on any news channel for that information. As it...
A short-term action plan to help your community with COVID-19
I recently polled several health system foundation websites and could not find any with a direct COVID-19 campaign with the option of an immediate...
New process improvements for hospital foundations
Many organizations fall into a trap of what we think of as a data recycle process. Its' workflows become stagnant and its' prospects stale. This is...
The tie that binds: connecting the community to your foundation and health system
Every non-profit health system wants to improve overall wellness and health outcomes for the communities it serves. Every 3 years, non-profit...
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Learn about our origins
Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
Meet our leadership
Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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