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Artificial Intelligence or Predictive Models – What’s the difference?
There’s a lot of buzz in almost every industry about the power of Artificial Intelligence (AI) applications and its impact on consumer experiences....
Common myths on Grateful Patient programs
Grateful Patient programs are very entwined with hospital foundations when it comes to attracting new donors and raising funds. Although well...
Social Determinants of Health (SDoH) and your foundation’s message
“Life-enhancing resources, such as food supply, housing, economic and social relationships, transportation, education, and healthcare, whose...
What is campaigning going to look like post-COVID-19 and what you can do to prepare?
We are definitely living in interesting times. We are continually reminded about the pandemic and the social distress it’s causing. It’s challenging...
Why second opinions matter
For most important decisions, we seek out multiple data points and opinions. This same approach can be useful for our business processes. I often...
Are you reaching all prospective donors? Our survey says: probably not
While there are many new things we’ve learned during the COVID-19 crisis, one that has stood out is that people want to help each other. Whether...
Let segmentation be your strategic partner for improving ROI and speed to donation
Most of the time, when I get questions about predictive models, the question relates to the score. Does the score tell us “yes” or “no?” Predictive...
Four ideas to maintain ongoing engagement during this crisis
This is a time for community, and it is important to look for ways to reach out to community members that might not be your wealth targets. By...
Ways to enhance your donation efforts during this pandemic
We don’t even need to share with you the state of the country and world right now. You can turn on any news channel for that information. As it...
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Philanthropy212 Podcast: Finding Donor Affinity With Neil Smithson, CEO And Founder of Brightway Data
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Brightway Data was formed from the innovative analytic work of PARO Decision Support. PARO is the leading provider of charity care predictive models and revenue cycle solutions for healthcare, serving over 1,200 hospitals and systems nationwide.
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Our leadership team brings decades of healthcare and predictive modeling experience to Brightway Data to offer next-generation solutions for philanthropy efforts.
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